Psychology of Subscription

In today’s complex, often overwhelming world of unlimited choices, it’s easy to feel lost and unappreciated. At the same time, we’re engulfed in a digital space — we’re so consumed by it that we miss the opportunity to truly enjoy and be present.

The balance of our interactions has increasingly shifted toward digital and away from real-world interactions, and our hyper-connected environment has disconnected us more than ever. It should come as no surprise, then, that people are seeking ways to connect and belong to something they can call their own, whether that’s a group, club, or team — it doesn’t matter as long as it feels like a real community.

That sense of belonging to a network can be delivered by a subscription program when it’s done right. A well-designed subscription can feel like a close friend dropping by for a visit every month.

When brands and retailers develop and nurture ongoing relationships with their customers, they can provide rewarding experiences and help foster a sense of belonging. A well-executed direct-to-consumer subscription program understands the needs, likes, and behaviors of its members and offers something far beyond just “fast” delivery and convenience. Subscriptions offer members value, convenience, curation, guided purchasing decisions, and much more.

Read more at this outstanding whitepaper . . . Psychology of Subscriptions, OceanX