Workplace Hidden Opportunities (WHO) is an intelligence network, platform, and forum where thought leaders, pundits, and students gather to share and learn about the evolving workplace and its corporate real estate physical assets; including forming teams and advancing projects.
Content, network profiles, and publishing are member-only access. If you are focused on the #workplace, #corporate real estate, or both we hope you will become a part of the community. Options to sign up and engage are at the bottom of this page.
- Intelligence – Competitive market intelligence advantages
- Presentations – Marketing content for presentations
- Competition – Pulse on partners and competitors
- Teams – Project team building
- Resources – Industry and subject matter filters for content and expertise
- Brand – Extended and amplified presence including spotlight articles
- Revenues – Referral royalties
The forum establishes a distinct place for deep discussion threads about topics requiring iterative thought development, exploration, and collective experiences.
Primarily it provides more fluid access to innovation and commerce among the membership with the indexing of people, places, processes, and purpose. A book by the same name is in progress paired with this companion website. The WHO Index™ categorizes common workplace and corporate real estate attributes in a filtering system that enables more targeted development, sales, and marketing. The Index is reflected in the right-hand column of navigation links. The content is available for members.
Workplace, in our context, is about the physical location where someone works together with the technology to support that work. Such a place can range from a home-office to a large office building or factory to a retail center to an open field of farming or the now popular share facilities like WeWork. For industrialized societies, the workplace is one of the most important social spaces other than the home, constituting a central concept for several entities: the worker and his/her family, the employing organization, the customers of the organization, and the society as a whole. The development of new communication technologies has led to the development of the virtual workplace, a workplace that is not tethered to any one physical space.
Corporate real estate, in our context, is the real property held or used by a business enterprise or organization for its own operational purposes. A corporate real estate portfolio typically includes a corporate headquarters and a number of branch offices, and perhaps various manufacturing and retail sites. Recent disclosures by leading companies and analysts describe a global environment in a state of dynamic change. Corporate real estate is a massive, vital and under-managed asset class, given the: inherent nature and complexity of its commercial real estate exposures; disparate skill-sets, incentives, and behaviors of stakeholders and vested parties; corporate focus on other core asset classes of the business; and price and cost volatility of goods and services in an ever-fluctuating global marketplace.
A number of factors are making the focus of these assets and operations more compelling at the individual enterprise level, broader global socioeconomic and governmental levels. The convergence of forces including globalization, age shift, technology, social media, the very recent democratization of capital through crowdfunding, and other influences will change this workplace landscape with unimagined velocity and exponentiality now and forevermore. Increasing technical capabilities including financial performance management, global footprint management, predictive analytics, roles and responsibilities, big data feasibilities, visualization, cross-company collaborations, public-private partnerships, economic uncertainties, depreciating assets, workforce age shifts and the list goes on.
Leading practitioners and thought leaders across the globe are coming together here to leverage their existing networks, participate in these discussions, discoveries, and distribution of findings.
This global market has been estimated at some $50 trillion in asset value with probably an equal dollar amount of operating costs. But nobody knows for sure! According to our research, fifteen thousand enterprises (US-based reporting to D&B) have corporate real estate portfolios ranging from one hundred to tens of thousands owned and leased locations. Two hundred thousand companies ranging from geographically focused small businesses to Fortune 500 global companies provide an array of related services for these portfolios to their clients’ internal corporate managers. Add to that university and government portfolios including municipalities, states (provinces et al), and federal agencies and there is no telling what the number might look like. It is a marketplace fragmented, difficult to define, and connect!
If content is king, the network is queen, and to publish establishes your place in the order of the realm . . .