The Combined Power of ‘Why’ and ‘Yes’

The Golden CircleSimon Sinek in his 10M plus YouTube view of his Ted talk ‘How Great Leader’s Inspire Action’ codified (using his term) ‘The Golden Circle’ of why people buy. Don’t miss this inspired talk.

He describes what as tasks, how as processes or distinguishing features, and why as purpose – being quite emphatic that making money is not a purpose – but a result. Using compelling stories of Apple, Martin Luther King, and the Wright Brothers he illustrates that people buy ‘why’ not ‘what.’

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